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Direct Marketing is not just about “junk mail”. In fact, it covers any form of straight communication between business and customer. There are many tools that can be used to ensure your direct marketing personal message is aimed at the right market. Not all direct marketing tools will be suitable for your product or service and it is our task to plan and manage your direct marketing campaign, on time and within budget.
You’ve got something to say, so let us get it out there.
As an agent we have built strong relationships with many specialist media providers and our clients are always delighted with the savings that we can negotiate on their behalf through our buying power.
Data Order – Direct Marketing Licensed Lists
Many business owners are unaware of the strict legislation that surrounds direct marketing such as mailing and telemarketing lists. Help is at hand. All data provided is fully licensed and TPS/MPS checked for your convenience and peace of mind. Are you GDPR Compliant?
Telemarketing & Direct Mailing Marketing Activity
Business or consumer licensed data for a telemarketing campaign, selecting: for example
- Geographical areas
- Industry Sector
- Turnover
- No of employees
- Named Contacts & Email where availalbe
- Home Owners
- Level of household income
We can also supply specialist data for targeted campaigns: for example
- New businesses that have recently started
- Change of Ownership
- Landlords
- Types of vehicles owned
- What newspapers people read
- What consumers do in their spare time
What is the Telephone Preference Service (TPS)?
TPS is a service that prohibits “Cold” or “Sales” calls being made to certain numbers and businesses. Clients must be aware of this as failure to comply can result in fines of up to £5000. We cleanse your database regularly, ensuring that leads contacted are not TPS registered and safe to call.
If you have an ongoing relationship with a company then TPS does not apply. However, you must not call them if they have asked you not to call again. The same rules apply even if they are not TPS registered.
MPS is the Mailing Preference Service and works in the same way.
Telemarketing – Straight Talking Communication
Route Marketing staff are not a telesales call centre; they are a marketing team that uses the phone as a vehicle for lead generation. This is telemarketing.
Since 2001, we have engaged in telemarketing to provide a long-term quality lead generation process, not a short-term “numbers game”. Telesales is working from A to Z, telemarketing is contacting A until he is ready to buy whilst putting B aside if they are going to waste your time.
The team provides our clients with opportunities to meet with potential prospects or obtain the final sale over the phone and act as though we are where you are based.
Based in Kent and London, we work for clients across the UK and are adept at understanding your local regions.
Our account managers only work with clients who want to be provided quality telemarketing appointments and referrals and who are committed to maximising their lead generation and sales potential.
As standard: GDPR Compliant Practices between both parties – You the Data Controller and Us the Processor
Both Controller and Processor must meet their Article 28 obligations
Which responsibilities and liabilities do controllers have when using a processor?
Controllers must only use processors that can give sufficient guarantees they will implement appropriate technical and organisational measures to ensure their processing will meet GDPR requirements and protect data subjects’ rights. Controllers are primarily responsible for overall compliance with the GDPR, and for demonstrating that compliance. If this isn’t achieved, they may be liable to pay damages in legal proceedings or be subject to fines or other penalties or corrective measures.
What responsibilities and liabilities do processors have in their own right?
In addition to its contractual obligations to the controller, a processor has some direct responsibilities under the GDPR. If a processor fails to meet its obligations, or acts outside or against the controller’s instructions, it may be liable to pay damages in legal proceedings or be subject to fines or other penalties or corrective measures.
A processor may not engage a sub-processor’s services without the controller’s prior specific or general written authorisation. If authorisation is given, the processor must put in place a contract with the sub-processor. The terms of the contract that relate to Article 28(3) must offer an equivalent level of protection for the personal data as those in the contract between the controller and processor. Processors remain liable to the controller for the compliance of any sub-processors they engage.
We also provide the following as part of our contract:
- Detailed monthly activity reports
- Professional copywritten sales letters and e-mails
- Managed appointment diary
- Regular contact
- Personal Service with Telemarketing Executives working on your account
Have you updated your records with the correct Lawful Basis of processing personal data?
In order to begin your campaign we must discuss what industries and data to contact and consider if your company branding is portraying the correct image? Both these points will play a massive part in the success of your campaign. Is your website up to date? Have you a sales database or list you work from?
Please look at our Telemarketing FAQs section for further information or contact us.
Telecom Services
Telecom Services
- Dedicated telephone numbers for marketing campaigns
- Rent different numbers for different departments
- Landline numbers on your devices
- Any geographical area codes available
- Do you need time without distractions to focus on your business?
- Do you feel your mobile number is not the right image for your business?
There are many options to choose from to help with your communications:
- Automated Answering – All voicemails to email
- Call Forwarding – Rent any area code and answer your own calls voicemail to email
- Telephone rental (Adapt App) – Landline number on your mobile
- Up to 4 devices
- Dial out and receive landline calls on the go
- Voicemail to email
- DDI – Outbound & Inbound calls for telemarketing services
How does this service work?
You will rent ANY area code telephone number such as 01227 or 01304 or 0800. You can also have multiple numbers to create different departments within your business. You can then advertise this number and choose the service that best suits your operations:
Automated Answering
This service is quite simple and straightforward. You rent a number from us with ANY area code and all calls that come into that number goes to a dedicated voicemail which then gets sent to a designated email account as an audio file.
Call Forwarding
With this service you rent a number with ANY area code but all calls to that number get forwarded to a phone number of your choice or even your mobile so that you can answer your own business calls. (This helps specify your business’ location online)
Telephone Rental
This service gives you the ability to dial out and receive calls the different options are:
Option 1: you rent a number alongside a handset so that you can answer and make calls from a set location, you will also have online access to set up your own diverts and options.
Option2: You get a desk handset along with the Adapt App on 1 device that allows you to answer your landline calls as well as dial out as your landline number from your chosen device.
Option 3: You get everything from option 1 & 2, but the Adapt App will be useable on up to 4 devices at the same time using the same number so multiple people at different locations all have access to the same number.
DDI
DDI Outbound and Inbound calls is a service that it used for telemarketing clients so that the processor (Route Marketing) can make outgoing calls on behalf of the Controller (your company) to create business for you via appointments and referrals, acting as part of your company. Displaying the telephone number for outbound calling is a legal requirement.
| Price List | All fees are subject VAT | |||
| Service Option | Monthly | Annually | Variables | Deposit |
| Automated Answering | £30 | £300 | Not Applicable | £50 |
| Call Forwarding | £30 | £300 | Call Charges | £50 |
| Telephone Rental – Option 1: | £39 | £390 | Call Charges | £65+£125* |
| Option 2: | £45 | £450 | Call Charges | £65+£125* |
| Option 3: | £48 | £480 | Call Charges | £65+£125* |
| DDI | £30 | £300 | Not Applicable | £50 |
* Desk handset damage deposit £125+VAT if applicable
We can’t wait to hear all about your brilliant business and help you choose the right direction.